The SEO SAS Podcast Sarah McDowell & Hannah Bryce

This week Sarah invites the wonderful Laura Hampton on the show. Laura is the Head of Digital PR at Impression Digital Marketing Agency. 
Laura is all about celebrating creative campaigns, impactful strategies and bloody great work (her words). Oh, and in her spare time she enjoys jumping out of planes.
This week’s topic is all about tying digital PR more closely with SEO. We cover everything from what is digital PR, why digital PR & SEO are treated as separate methods of marketing and why it's important to bring them together.
We also chat about what obstacles get in the way and Laura shares examples of successful campaigns she’s worked on, and much more.
The episode starts with Sarah getting to know Laura personally and as a digital marketer - we also find out why giraffes are tall. The episode ends with a feature and there is a tenuous link this week! We know you love them. Enjoy!
Where to find Laura:
Website: https://www.impression.co.uk/
LinkedIn: https://www.linkedin.com/in/lauralhampton/
Twitter: https://twitter.com/lauralhampton
Resources:
https://www.cuckooland.com/kids-bedrooms/kids-beds/anti-nightmare-mist
https://www.harveywatersofteners.co.uk/water-quality-test/

Sarah invites Emily Brady to join her on this week’s show. Emily is the Senior Manager of Local SEO Solutions at Milestone Inc, a Marketing and Advertising Agency and Software Provider based in Santa Clara.
The episode starts with the important questions such as does Emily prefer mash or roast potatoes, what grosses her out the most and whether or not ice cream is acceptable all year round - controversial right?
We then chat about her career, how she got into digital marketing and SEO, and how she ended up being a senior local SEO manager for a marketing agency.
This week’s topic is local SEO and whilst managing your business profile(s) on online directories is important (otherwise known as list management), this episode focuses on other important areas that aren’t often thought about eg contact and location pages, schema, core web vitals, the future of local SEO, and more.
Of course, an SEO SAS podcast episode isn’t complete without a feature, and this week Sarah and Emily go head to head. Who do you think will win? Listen to find out!
Where to find Emily:
LinkedIn: https://www.linkedin.com/in/emily-brady-6b5683a9/
Twitter: https://twitter.com/Plotboilers 

This week Sarah has the absolute pleasure of chatting with SEO Jo Blogs (Jo Juliana Turnbull) about the importance of soft skills in SEO.
Jo is a Growth Marketer at Authoritas, Organiser of two SEO events (Search London & Turn Digi,) and Founder and Online Consultant at SEO Jo Blogs.
The episode begins with a quickfire round of questions, followed by Jo giving a brief overview of herself and how she got into the wonderful digital marketing and SEO world. 
This week the topic is about the importance of soft skills in SEO, we cover everything from what we mean by soft skills to why they are often overlooked in SEO, plus Jo gives practical tips on how to identify and improve the soft skills you have.
We also discuss how to accept things that you can't change about yourself and how important confidence is, which also leads us into discussing the difference between confidence and self-esteem.
Of course, there is a feature, this is an SEO SAS podcast episode after all! Sarah quizzes Jo on her general knowledge. Reckon you can beat her score? Only one way to find out...
Resources:
Women In Tech SEO
Turn Digi Event
Personality Tests
Effective Listening
What Great Listeners Do
Where to find Jo:
Website: https://www.seojoblogs.com/
Twitter: https://twitter.com/SEOJoBlogs
LinkedIn: https://www.linkedin.com/in/j-turnbull/

This week Sarah has the absolute pleasure of chatting to Gemma Fontané about international SEO and keyword research for different languages.
Gemma is an SEO freelance consultant & SEO specialist at On Off Marketing, a digital marketing agency. She’s also a Digital Marketing Professor at Cidet Manresa in Barcelona.
The episode begins with the usual quickfire round of questions where we learn everything from what Gemma’s preferred superpower would be to her most used app on her phone. Sarah also finds out about her career and how she ended up in digital marketing and SEO.
Then it's time to discuss international SEO and doing keyword research in different languages. We cover everything including why it's important, how to do keyword research in another language, what to do when a country has more than one language and how to handle different browsers e.g. Yandex, Bing etc.
We also talk about web architecture, general do’s and don’ts when it comes to international SEO and finally, Gemma shares her own and other business's success stories. 
There is a tenuous link for this week’s feature and Gemma gets quizzed on her worldly knowledge. Reckon you can do better than her? Only one way to find out…
Where to find Gemma:
Website: https://www.gemmafontane.com/en/
LinkedIn: https://www.linkedin.com/in/gemmafontane/
Twitter: https://twitter.com/gemmafontane

This week Sarah has the absolute pleasure of chatting with Miracle Inameti-Archibong, who is the Head of SEO at Erudite & Drum Search Awards Judge.
The episode kicks of with a quickfire round of questions where we found out the important things about Miracle such as if she can whistle and whether or not she's good at DIY. She also tells Sarah about how she got into the industry and ended up being Head of SEO at Erudite.
This week's episode is all about how to maximise your site's crawl efficiency and why it's important in SEO.
We start off with the basics and Sarah asks Miracle what website crawl efficiency & crawl budget is, why it's important to SEO and whether it only applies to big websites with a substantial amount of pages.
We also discuss what’s the biggest misconception when it comes to website crawl efficiency, ways that you can improve it, website issues that cause effiecny problems and the tools you need to crawl.
There is of course a feature and this week there is a tenuous link... as we are talking about crawling, Sarah quizzes Miracle's insect knowledge. Can you do better than her? Only one way to find out...
Where to find Miracle:
LinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-39168713/
Twitter: https://twitter.com/mira_inam
Website: https://miracleinametiarchibong.com/

This week the truly awesome lady that is Jenny Abouobaia, joins Hannah and Sarah to talk about affiliate SEO.
Jenny is an SEO Consultant and Mentor, who runs her own agency called Clever Touch Marketing, based in Eygpt.
Originally from the UK, Jenny shares her fascinating story of how she got into the industry and ended up starting her own agency in Eygpt.
Her agency specialises in affiliate SEO, Jenny explains what this and what's involved, as well as sharing her own experiences, things she has learned along the way, and practical tips for those who want to try this out for themselves.
Of course, there is a feature and Jenny and Sarah go head to head to find out who is better at anagrams... who are your bets on?
Where to find Jenny
LinkedIn: https://www.linkedin.com/in/jenny-abouobaia/
Website: https://seowithjenny.com/