This episode, Sarah & Hannah chat with Azeem Ahmad, Digital Marketing Manager for Staffordshire University, who has over 7 years experience in the industry.
In the usual weekly 'quick-fire round' we find out what Azeem is missing most in lockdown and the last book he read.
They then go on to discuss his career, what he studied at university, his favourite digital marketing discipline (and why), programmatic marketing and much more.
The main topic of this week's show is about the lack of diversity in relation to BAME marketers in the industry and what we can do to fix that.
Azeem chats about the survey and two articles he has written on the subject, whilst also sharing his own experiences and how ignorance plays a big part.
Azeem is asked about unconscious bias and to recommend the best resources learn more about this topic.
Where to find Azeem: