Episode 87

Published on:

28th Sep 2020

The One Where We Chat eCommerce and CRO with Luke Carthy

This week, Sarah is joined by eCommerce and Conversion Rate Optimisation (CRO) consultant, Luke Carthy.

Like every guest, Sarah does a quick fire question round where we find out Luke’s guilty pleasure, the last thing he ate, least favourite algorithm update, whether being organised or attention to detail is better, plus much more.

After the quickfire, Luke chats to Sarah about how he got into the industry, how he got into CRO and what he enjoys most.

Sarah chats to Luke all about CRO and eCommerce, some of the topics include what it is and why businesses should care, biggest challenges and what to measure.

Luke also talks about pet peeves with CRO, super smart CRO tactics he has seen on websites and where to go to learn more about this fascinating subject.

This week’s feature is an old favourite… but which one? Only one way to find out!


Mastering In House SEO (Book)

Room 101 (TV Show)

Opie Oils



Where to find Luke

Twitter - https://linkedin.com/in/lukecarthy 

LinkedIn - https://twitter.com/mrlukecarthy 

Website - https://lukecarthy.com/ 

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻