Episode 73

Published on:

29th Jun 2020

The One Where We Chat To Hana Bednarova About Outreach Emails For Digital PR

This week, Sarah interviews founder of Bednar Communications and digital PR specialist, Hana Bednarova.

The episode starts with Sarah asking Hana about how she got into digital PR and what she did before founding her digital PR agency. Sarah also asks our guest for a fun fact about herself, and Hana definitely does not disappoint... I don't think you'll expect what she reveals.

This week's topic is all about outreach emails for digital PR. They discuss why email is often the go to communication method when it comes to the press and how it used to be done, back in the day!

They also talk about best practice for outreach emails such as how to write the perfect subject line that grabs attention and what you should include in the actual email itself. Obviously including what not to do too.

During the episode, Hana highlights the fact that many news sites have accessible media packs which are an invaluable asset, as you can use them to better understand their target audience, which helps you to pitch better.

So much more is covered too, including other channels to use to support your email efforts, how to speed up the process, if there's a best time of day and the best and worst PR campaigns Hana has seen.

For this week's feature, Hana gets quizzed on her Sex and the City knowledge. How well will you do compared with Hana, only one way to find out...

Where you can find Simon:

Website - https://www.bednarcomms.co.uk/

LinkedIn - https://www.linkedin.com/in/hbednarova/

Twitter - https://twitter.com/Miss_HanaB


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About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻