Episode 100

Published on:

28th Dec 2020

The One Where We Discuss Advanced Keyword Research With Charlie Williams

This week Sarah and Hannah are joined by Charlie Williams, who is a SEO & Content Consultant who runs his own consultancy called Chopped Digital.

This week the topic is an SEO fundamental - keyword research. Starting with the basics of what it is and why it's important, and then moving onto to discuss how to prioritize keywords, other than search volume what else is important to consider when picking keywords, keyword cannibalization and much, much more.

Of course, Charlie is put in the hot seat and asked a round of quickfire questions, where we find what makes him cringe, his most useless skill and what his perfect breakfast would be.

This episode was recorded before Christmas, and so the feature is (of course) Christmas themed! Can you do better than Charlie and Hannah? Only one way to find out!



Where to find Charlie:

Website: https://chopped.io/

Twitter: https://twitter.com/pagesauce

LinkedIn: https://www.linkedin.com/in/charlie-williams/

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About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻