This week Sarah and Hannah are joined by Charlie Williams, who is a SEO & Content Consultant who runs his own consultancy called Chopped Digital.
This week the topic is an SEO fundamental - keyword research. Starting with the basics of what it is and why it's important, and then moving onto to discuss how to prioritize keywords, other than search volume what else is important to consider when picking keywords, keyword cannibalization and much, much more.
Of course, Charlie is put in the hot seat and asked a round of quickfire questions, where we find what makes him cringe, his most useless skill and what his perfect breakfast would be.
This episode was recorded before Christmas, and so the feature is (of course) Christmas themed! Can you do better than Charlie and Hannah? Only one way to find out!
Where to find Charlie: