Episode 60

Published on:

29th Mar 2020

The One Where We Discuss Common SEO Mistakes Made By SMEs With Andy Allen

his week Sarah chats with Andy Allen, cofounder of Hike SEO (a personalised step-by-step SEO instruction platform), about common SEO mistakes made by SMEs.

They discuss mistakes made when picking keywords, not having dedicated pages for important products/services, cannibalisation, keyword research mistakes, not tying in the customer journey, issues with content/blogs etc.

Also touching on whether SMEs can realistically compete in competitive markets and SEO myths that are often believed to be true.

Seeing as Andy's tool is called Hike SEO, the feature this week is linked to mountains, as you hike mountains. Smart right?

See if you can beat Andy...


Answer The Public

Also Asked

Keywords Everywhere

Hike SEO for startups Facebook group

Hike SEO for agencies Facebook group


You can find Andy Allen on...

Website: https://hikeseo.co/

LinkedIn: https://www.linkedin.com/in/andrew-allen-37a833b6/

Twitter: https://twitter.com/hike_seo

YouTube: https://www.youtube.com/channel/UC8ENZiVKzbexqU8P-lE01Aw

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

Profile picture for Sarah McDowell
I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻