Episode 90

Published on:

19th Oct 2020

The One Where We Discuss Creating Content That Converts With Eleasha Ajadi

This week Sarah chats with SEO consultant, business owner and fashion influencer, Eleasha Ajadi, all about creating engaging content that converts.

The episode begins with the usual quickfire questions round, where we find out everything from what her guilty pleasure is to how many times she snoozes her alarm clock. We then move on to Eleasha telling us how she got into the industry and about her business, Core Consultancy.

When it’s time to talk about content, Eleasha explains what is meant by the term and gives her 3 top tips for both engaging and the converting customers.

We then get into common mistakes or missed opportunities, what businesses should be measuring and whether UX or the actual content itself is more important. Perhaps we need both?

Of course there is a feature and this week it's the good old lie game, where Eleasha tries her best to confuse Sarah. Is she successful? Only one way to find out!

Where to find Eleasha

Website: https://coreconsultancy.co/

LinkedIn: https://www.linkedin.com/in/eleasha-ajadi-12458915b/

Twitter: https://twitter.com/duchessoffash

Instagram: https://www.instagram.com/duchessoffashion_/

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻