The One Where We Discuss Diagnosing Technical SEO Issues And UX With Ruth Everett

This week, Sarah and Hannah invite technical SEO analyst at DeepCrawl and 'Python Queen', Ruth Everett, to talk about diagnosing technical SEO problems and UX.

The episode begins with a quick fire round of personal questions, where the hosts find out that Ruth isn't a big fan of hot drinks (is this even a thing?!) however, is a bit of a cheese fiend. Especially halloumi.

They then move on to discussing Ruth's career and how she transitioned from working in email marketing to SEO, and then falling in love with technical SEO.

They then get technical and Ruth chats about what is involved with being a technical SEO analyst and how she loves playing detective.

Sarah and Hannah take it in turns to ask other questions such as what one technical aspect everyone should be checking on their website and why, tried and tested methods for keeping website errors at bay and how to monitor them, if website performance is down and there's no chat about an algorithm update what would she recommend checking, plus more.

They also chat about website and UX, including whether SEO experts are generally good at this and who should own bounce rate issues, the UX or SEO team?

where they have to lie to each other.

Where to find Ruth

Website - https://rvth.blog/

Twitter - https://twitter.com/rvtheverett

LinkedIn - https://www.linkedin.com/in/ruth-everett-b01a6213b

DeepCrawl Blog - https://www.deepcrawl.com/blog/authors/ruth-everett/

Search Engine Journal Blog - https://www.searchenginejournal.com/author/ruth-everett/#close