Episode 80

Published on:

17th Aug 2020

The One Where We Discuss Diagnosing Technical SEO Issues And UX With Ruth Everett

This week, Sarah and Hannah invite technical SEO analyst at DeepCrawl and 'Python Queen', Ruth Everett, to talk about diagnosing technical SEO problems and UX.

The episode begins with a quick fire round of personal questions, where the hosts find out that Ruth isn't a big fan of hot drinks (is this even a thing?!) however, is a bit of a cheese fiend. Especially halloumi.

They then move on to discussing Ruth's career and how she transitioned from working in email marketing to SEO, and then falling in love with technical SEO.

They then get technical and Ruth chats about what is involved with being a technical SEO analyst and how she loves playing detective.

Sarah and Hannah take it in turns to ask other questions such as what one technical aspect everyone should be checking on their website and why, tried and tested methods for keeping website errors at bay and how to monitor them, if website performance is down and there's no chat about an algorithm update what would she recommend checking, plus more.

They also chat about website and UX, including whether SEO experts are generally good at this and who should own bounce rate issues, the UX or SEO team?

where they have to lie to each other.

Where to find Ruth

Website - https://rvth.blog/

Twitter - https://twitter.com/rvtheverett

LinkedIn - https://www.linkedin.com/in/ruth-everett-b01a6213b

DeepCrawl Blog - https://www.deepcrawl.com/blog/authors/ruth-everett/

Search Engine Journal Blog - https://www.searchenginejournal.com/author/ruth-everett/#close

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻