Episode 83

Published on:

7th Sep 2020

The One Where We Discuss Where To Start With Content Planning

This week Sarah and Hannah discuss where to begin when putting together a robust content plan for your website, that gets you found in search engines and increases website traffic.

The episode begins with the hosts discussing life matters such as Hannah working at the weekend (shock horror), Sarah tries to sell her audio editing side hustle and we learn just how much Hannah's husband enjoys cycling (maybe a bit too much).

Hannah then does a quick fire with Sarah covering common content debates such as content length, keyword targeting and whether you should write for Google or humans.

After the quick fire, it's time to get into where to begin with a content plan, which is of course research. The hosts give listeners loads of ideas of where to look eg Google Analytics, Google Search Console, Google Trends and Exploding Topics. They also discuss how you can use keyword intersects, social media, polls/surveys and reviews to come up with more content ideas.

Sarah is the quiz master, and the episode ends with Hannah trying to get into Sarah's mind. 

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

Profile picture for Sarah McDowell
I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

Profile picture for Hannah Bryce
Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻