Episode 66

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Published on:

10th May 2020

The One Where We Chat About How Google Is Getting More Intelligent And So Should Your PR With Beth Nunnington

This week, we chat with the ever so lovely Beth Nunnington, PR Director at Journey Further, about how Google is getting more intelligent and so should your PR.

We also cover a variety of topics including working from home to biscuit preferences, Google use of machine learning in their algorithm to PR metrics and how its not just about link building to grabbing journalists attention.

Phew! Told you there was a variety of different topics.

Of course, like every week, there is a feature. Question is though, will you do better than Sarah and Beth?

Resources

How to create a performance driven media list (video)

Journey Further podcast

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You can find Beth Nunnington on...

Website: https://www.journeyfurther.com/

LinkedIn: https://www.linkedin.com/in/bethenynunnington/

Twitter: https://twitter.com/BethNunnington

YouTube: https://www.youtube.com/channel/UCUisXA1dCoA2W8iU8CyN8xA

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻