Episode 72

Published on:

22nd Jun 2020

The One Where We Interview Simon Schnieders About His Book 'Mastering In-House SEO'

This week, Sarah interviews author and CEO of the UK's largest SEO agency, Simon Schnieders.

The episode starts with quick fire questions where we learn that Simon is very much into his food and crocs are only allowed if white sport socks are involved.

We talk about his varied career and how he went from heading up SEO at well-known organisations such as Yell, Daily Mail and Zoopla, to starting what is now the UK's largest SEO agency, Blue Array.

They also discuss the lesser known/used SEO technique of 'moating' and how having a creative background is beneficial in the industry.

And then, of course, they talk about the book he compiled and published, 'Mastering In-House SEO', which shares 'bleeding edge strategies and tactics from leading in-house SEO experts'. Discussing how the book came about, their love and respect for technical SEO specialist Areej AbuAli, what people will get from reading the book, plus so much more!

Where you can find Simon:

Website - https://www.bluearray.co.uk/

LinkedIn - https://www.linkedin.com/in/simonschnieders/

Twitter - https://twitter.com/bluearrayseo


Mastering In-House SEO book

Blue Array Academy 

Pre-Suasion: A Revolutionary Way to Influence and Persuade


Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻