In this week's episode, content strategist Jess Peace from Rise at Seven talks to the ladies about the art of storytelling and how it doesn't need to be compromised for a piece of content to work for SEO or for it to do well in terms of PR.
There are tonnes of people out there who can write well, there are great PR's and there are SEO'ers who are renowned for what they do. But what if we could create content that improves rankings and CRO, that helps to build links and land placements, and that users WANT to read because they are being educated or entertained and are resonating with that content? People often say that you can't have it all but, in terms of content marketing, Jess strongly believe that you can.
You can find Jess Peace on...