Episode 53

Published on:

9th Feb 2020

The One Where We Discuss PPC & SEO With Pamela Wagner

When it comes to PPC, there's not much that Pamela Wagner doesn't know about the subject. Previous Associate Account Strategist at Google, and now university lecturer and founder of Ajala Digital, Pamela helps 6 & 7 figure businesses leverage Google and Facebook ads profitably.

In this episode the ladies chat to Pamela about what it was like working at Google, running a successful PPC campaign, the differences between SEO & PPC and keyword strategies, how to measure traffic from the two sources, when and how to pick one over the other etc.

It's Sarah against Pamela in this week's feature, who will be victorious?


Google Ads

Google Analytics


Google Search Console

Pamela's Website



You can find Pamela Wagner on...

Website: https://www.pamelawagner.marketing/

LinkedIn: https://www.linkedin.com/in/pamela-wagner/

Twitter: https://twitter.com/AjalaDigital

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻