This week the ladies discuss how Netflix, YouTube, Instagram ads (etc) and maybe even Google are pigeonholing us into only seeing content based on our interests and past behaviour. Is bad or good? On one hand, you are being recommend music, films or content that you are more likely going to be interested in. Then again on the other, you may be missing out on other content that would interest you, because it's not deemed as 'relevant' to you.
They also introduce a new feature to the podcast, where Hannah rants about something SEO related, to get it off her chest.
What do you think this week’s feature is about? You guessed it, as this episode is all about pigeonholing, Hannah quizzes Sarah on her pigeon knowledge… how much do you know about our feathered friends?