In this week's episode Sarah picks the wonderful brains of Jacob Stoops, SEO Manager at Search Discovery and cohost of The Page 2 Podcast.
They cover a lot including, saying yes to opportunities, about his podcast and how he got the legend Rand Fishkin on his first episode and steps involved in putting together a SEO and content strategy that works (research, plan, implementation/execution, amplification and measure/repeat).
Seeing as Jacob is from the USA, it only felt fitting for Sarah to test his UK knowledge in the feature towards the end. Don't worry Jacob, we won't tell people that you though she was older than she was! ;)
You can find Jacob Stoops on...