In this episode the girls chat to the lovely Sophie Coley from Propellernet about 'Search Listening' and how the SEO industry are too hung up on words that get entered into Google's search box, rather than focusing on the people (audience) who are typing them, and why this is a problem.
She also discusses her book, 'Audience Insight In The Age Of Google' (which she offers a special discount for), how to get the most out of the tool Answer The Public, her talk at Search Leeds plus much more.
This weeks feature also has a very embarrassing forfeit... we wonder who will fall victim? Are your bets on the girls or Sophie?
You can find Sophie Coley on...