Episode 85

Published on:

21st Sep 2020

The One Where We Discuss The Evolution Of On-Page & Off-Page From Panda To BERT With Martina Simon

This week, Sarah chats with Head of Digital Marketing at Informa Tech, also digital and tea enthusiast, Martina Simon, about the evolution of on-page & off-page SEO from Panda to BERT.

First time hearing about either Panda or BERT? Don't fret as Martina goes into detail about both. First explaining what Google's algorithm update Panda is and how it effected websites and SEO, and then moving onto to discussing how Google uses machine learning (BERT) to better understand the queries people search for in its search engine.

Side note... Anyone else think of 'Sesame Street' when talking about BERT? Can't just be us...

After covering the basics, Sarah then asks Martina if and how BERT is impacting SEO, what we need to be doing differently as an industry, any disadvantages to BERT and her least favourite algorithm, including why.

There is of course a feature and Martina comments that its the best quiz she has been involved with. There's only one way to find out if she is being sarcastic or not...

Where to find Martina

LinkedIn: https://www.linkedin.com/in/martinasimon/

Website: https://www.dontlaughyet.com/

Twitter: https://twitter.com/dontlaughyet


The Ten Types of Human Book

The Great Hack

The Social Dilemma

Search Engine Land

Moz Blog

Tea Quiz

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻