Episode 63

Published on:

19th Apr 2020

The One Where We Chat To Jasmine Granton About Landing PR Links Without Spending A Ton Of Money

Think you need a large budget or unlimited resources to launch a successful digital PR link building campaign, think again!

This week, Sarah chats to the super wonderful Jasmine Granton, Digital PR Consultant at Aira Digital, about how you can get links and digital PR coverage on a budget.

They also cover newsjacking, when to bin a failing campaign, when to revamp a failing campaign, common reasons why campaign fails, favourite PR campaigns, examples of bad PR campaigns etc.

Also, if you are a fan of the US TV show Friends, then this weeks feature is for you. See if you can beat Jasmine, word of warning, there is a forfeit...


Digital PR Campaign examples

Content Curate

Pornhub's Dirtiest Beach Campaign

Brewdog's Pink Beer For Girls Campaign

People Per Hour & Girl Boss



You can find Jasmine Granton on...

Website: https://www.aira.net/

LinkedIn: https://www.linkedin.com/in/jasmine-granton-27654159/

Twitter: https://twitter.com/GrantonJasmine

Show artwork for The SEO SAS Podcast

About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻