Episode 4

Published on:

1st Mar 2021

The One Where We Talk About International SEO With Gemma Fontane

This week Sarah has the absolute pleasure of chatting to Gemma Fontané about international SEO and keyword research for different languages.

Gemma is an SEO freelance consultant & SEO specialist at On Off Marketing, a digital marketing agency. She’s also a Digital Marketing Professor at Cidet Manresa in Barcelona.

The episode begins with the usual quickfire round of questions where we learn everything from what Gemma’s preferred superpower would be to her most used app on her phone. Sarah also finds out about her career and how she ended up in digital marketing and SEO.

Then it's time to discuss international SEO and doing keyword research in different languages. We cover everything including why it's important, how to do keyword research in another language, what to do when a country has more than one language and how to handle different browsers e.g. Yandex, Bing etc.

We also talk about web architecture, general do’s and don’ts when it comes to international SEO and finally, Gemma shares her own and other business's success stories. 

There is a tenuous link for this week’s feature and Gemma gets quizzed on her worldly knowledge. Reckon you can do better than her? Only one way to find out…

Where to find Gemma:

Website: https://www.gemmafontane.com/en/

LinkedIn: https://www.linkedin.com/in/gemmafontane/

Twitter: https://twitter.com/gemmafontane

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About the Podcast

The SEO SAS Podcast
Your go to SEO podcast
Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

Hosts Sarah McDowell and Hannah Bryce are two feisty females who love everything SEO. Each week they answer FAQs and provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers, to SEO experts who enjoy listening to passionate debates about the best ways to do SEO, listeners will learn something and laugh... a lot!

About your hosts

Sarah McDowell

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I've been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host. I am a self-confessed SEO nerd (I find the industry fascinated and love learning how search engines like Google work) and a bit of a podcast addict (with this being the fourth podcast I have hosted). I am also a speaker and trainer. I hope you enjoy this podcast!

Hannah Bryce

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Seriously Excited about Optimisations (is this not my online dating profile?). I love everything SEO, especially a good SEO analogy. SEO Manager by day, at the weekends, when I’m not with Sarah in our podcasting and SEO bubble, you’ll probably find me (literally) with my head in the clouds, up a mountain - with my husband Dom (who hopefully ignores the bit about a dating profile). Cat mum, vegan baker and aspiring photographer in what’s left of my spare time ✌🏻